Source: Robert Fludd. Utriusque Cosmi Maioris scilicet et Minoris Metaphysica, Physica Atque Technica Historia. 1617 (Oppenheim, Johann Theodore de Bry)

Siegfried Zielinski EXHAUSTIVE UTILIZATION OF THE APPARATUS STRUCTURES IN THOUGHT IN ORDER TO RENDER THE EXPERIENCE OF ITS REAL / EFFECTIVE LIMITS: PROLEGOMENA TO A DIFFERENT / AN-OTHER HISTORY OF TECHNOLOGICAL VISIONING Theory and aesthetics of the media as an "activity" in the sense used by Wittgenstein. Main task: to formulate uncompromisingly what media apparatus is actually able to accomplish. Only in this way is the possibility given of making the "non-identical" (Adorno) capable of being articulated, maintained, and developed further. A selection of stages in media-theoretical and media-aesthetic praxis understood in the above sense: Christoph Scheinerís "Rosa ursina sive sol"; Giovanni Battista Della Porta's arsenal of technological visions; Caspar David Schottís "Magia optica"; amongst others. Fragments contributing to the establishment of an anti-hegemonic ëtraditioní of advanced technological visioning.