What is APRAIS?

• APRAIS is a unique 360°relationship measurement and management system structured around on-line qualitative and quantitative data collection
• The core of the system is the Relationship Monitor, a bank of around 120 questions, covering all agency disciplines, and the client performance
• The process takes approximately 6 weeks and after this time the teams are clearly able to understand the strengths and issues across the breadth of their relationship and so take steps for improvement
• APRAIS delivers a single score, the APRAIS Performance Indicator, which can be used as one of the criteria in performance based bonus schemes

The Company View of APRAIS

“The involvement of a highly qualified third party ensures all issues are correctly identified, addressed, and followed up. This enables us to achieve constant (measured) performance improvement in the relationships, and gives us the ability to assess our performance against worlds and industry best practice. Additionally, the scoring provides the facility to incentivise better performance from our agencies via PBR.”

Darren Friedlander, Director of Marketing for HSBC Australia

“APRAIS helped us to get a clearer view of what we and the agency value in our partnership - and where the opportunities for improvement are. Better understanding automatically leads to a more efficient working relationship - and better results.”

Claus Lippmann, Campina Deutschland

The Agency View of APRAIS

“This is by far the best agency/client appraisal system I have ever worked with”

Ralf Harding, JW Thompson Asia-Pacific

“Excellent feedback system for progressiveness, constructive criticism and seeing the two sides of the same coin - client as well as our own perspective!”

Ravi Rao, General Manager, OMD ME

Stage 1
The Set Up and Structure Meeting

• Collaborative meeting where both teams agree how the APRAIS system will be applied to meet the individual needs of their relationship
• Specifically:
  • How the disciplines are to be weighted
  • What the weightings of each of the individual questions will be.
  • Who will participate
  • What benchmarks are available and applicable

Stage 2
Relationship Monitor Completion

• Personal
  • Individual emails are sent out to all participants with full online instructions on how to complete them
• Simple
  • Each question is answered by clicking along a sliding scale and qualitative input is encouraged at the end of each discipline via a freeform comment box
• Confidential
  • Each individual questionnaire is protected by a unique passcode
  • Additionally no scores or comments are ever attributed to a named individual
• Quick
  • On average it takes 60 mins for completion
  • We allow 2 weeks for responding so that we are analysing the relationship from a consistent stand point

Analysis, Benchmarking & Interpretation

• APRAIS Relationship Monitor is fully analysed and interpreted in order to deliver:
  • Analysis of communication partner performance by discipline, question and 7 relationship values
  • Analysis of marketing company performance by question and 6 relationship values
  • Key benchmarks
  • Marketing company/agency gap analysis
  • APRAIS Performance Index score
  • Relationship strengths and issues
  • Comparison of current evaluation results with previous APRAIS evaluation

Presentation & Report

• Complete
  • The APRAIS system includes both a full presentation of results and a written report
• Mutually owned
  • Results are presented personally and simultaneously to both the marketing company and agency team to ensure ownership of the issues and solutions
• Proactive
  • From the findings, an action plan can be easily established and thus the relationship strengthened
• On going
  • APRAIS is designed to be run every 6 months to help ensure the required action steps are taken and the relationship is continuously improved
    
• For individual relationships
  • Actionable process that enables teams of people to understand their relationship’s strengths and weaknesses
  • Can see how they both perceive themselves and each other
  • Assessment can be benchmarked by category, region, communication discipline as required
  • Steps they need to take to optimise the relationship for mutual benefit become clear

Full APRAIS

• Facilitated Registration meeting.
• Approximately 135 questions.
• Weighting of Disciplines and Questions by market.
• Ability to add bespoke questions.
• Possibility of local language questionnaires.
• Choice of Disciplines for participants.
• Analysed and interpreted report.
• Facilitated results presentation.
• Expert help (as needed) with Action Planning.

APRAIS Headline

• No Registration meeting.
• Approximately 85 questions.
• Central weighting of Disciplines. No weighting of questions.
• No ability to add bespoke questions.
• No possibility of local language questionnaires.
• All participants answer all Disciplines.
• Analysis and interpretation of report is charged on a time basis
• Results presentation is charged on a time basis
• Help with Action Plan and follow up is charged on a time basis

• For one relationship, the basic annual package comprises of two Relationship Monitor rounds. This price includes:
  • Establishing agency/client appraisal criteria, participants and weighting of Disciplines and Questions.
  • Setting up of the relationship data on the APRAIS system and the issuing to participants of instructions for questionnaire completion plus their personalised questionnaire.
  • Monitoring and collection of completed questionnaires for analysis by APRAIS Data Centre.
  • Analysis and interpretation of findings including comparing and contrasting views and basic benchmarking.
  • Presentation of results to Client/Agency group. Facilitation of action plan preparation.
  • Help in preparing action plan
  • Regular control and collaboration in realization