Our worldwide network of offices is staffed with partners, all of whom have held senior communication and
marketing roles.
Everyone at APRAIS has worked in either an agency or client side environment (or both) and therefore has a
great understanding of the dynamics that exist within a client/agency relationship.
If you wish to get in touch with our headquarters or any of our partners, our emails all follow the same format:
firstname.surname@aprais.com
www.aprais.com
Judy Fraser
Managing Partner ‐ APRAIS Headquarters
Judy has prime accountability for Technology & Product Development, as well as specific global client responsibilities.
She oversees IT, database management and product development. Her marketing and agency experience spans over
25 years in the UK, with a specialisation in direct marketing, IT marketing and database structure and development.
Judy’s career includes working with Rank Xerox, Inmac and WWAV Rapp Collins.
Tony Geary
Managing Partner ‐ APRAIS Headquarters
Tony has prime accountability for Business and Financial administration, as well as specific global client responsibilities.
He has worked in the marketing industry for over 32 yrs accumulating a wealth of experience on both agency and client
side with organisations such as United Biscuits, and Saatchi & Saatchi. Tony was also a founding partner of Adtrack –
the Pan‐European ad expenditure and creative tracking service.
www.aprais.com
Chris Coleman
APRAIS Canada
Chris has over 30 years experience in the marketing and communications industry, divided between Agencies (DMB&B, JWT and
McLauchlan, Mohr Massey) working on blue chip clients such as Procter & Gamble, Effem Inc., Labatt Breweries, Kraft and Client Marketing
(RJReynolds and The Hershey Company). Most recently Chris was Vice President Customer Marketing, The Hershey Company where she
started up the department that is now a key enabler to the overall corporate business model. Previously Chris had established the critical
Marketing Services Department. She is certified as an Associate of Emergenetics® and specializes in workshops and seminars that focus on
leveraging diversity in teams.
Rupert Brendon
APRAIS Canada
Rupert was in account management at Boase Massimi Pollitt/DDB and McCann Erickson in London before he moved to Canada in 1967. He
eventually became Chairman and CEO at DMB&B Canada ‐ a position he held for 16 years. In 1983, Rupert founded NABS Canada and in
1993 he founded the CASSIES (Effectiveness Awards). More recently, Rupert has spearheaded the Marketing Communications Education
Trust (MCET) of which he is Chairman and Trustee, in an effort to raise the $2 ½ million necessary to establish a Chair and Degree in Brand
Communication at Wilfrid Laurier University. He was President & CEO of the Institute of Communications and Advertising 1996‐2006 during
which time he conceived and contributed to two books; "Excellence in Brand Communication", and 'Vulcans, Earthlings and Marketing ROI'
published winter 2006/2007.
Adrian Sark
APRAIS Canada
Adrian Sark began his career in consulting ‐ and returned to consulting in 1996 after 25 years in corporate marketing roles with multinational
organizations from Procter & Gamble and PepsiCo to The Hershey Company. In his corporate career, he helped to build franchises
for brands in food, toilet goods, entertainment and computer services in both Canada and Europe. Adrian is a past Director and Chair of the
Association of Canadian Advertisers (1990 ‐ 95) and founding member of the CASSIES effectiveness Awards. In 1997, with Dan Reynolds, he
founded Sark & Reynolds ‐ there he helped to author the industry 'white papers' in search " Best Practice In Agency Search & Selection", and
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agency compensation”, as well as to develop the proprietary tool, to facilitate mutual agency and client performance improvement
in the development of marketing communications.
Elizabeth Berger
APRAIS Colombia
Elizabeth’s background is in market research. She was research Director at both McCann Erickson and Leo Burnet in Colombia; Regional
ResearchDirector, Asia forAnheuserBuschand Director in charge offoreign clients for IPSOSNapoleón Franco, one ofColombia’sforemost
market research companies. She holds a degree in advertising and has studies in Anthropology and Psychology.
Ricardo Zobel
APRAIS Latin America
Ricardo oversees the APRAIS network in Latin America. His career spans over 30 years in agency management, global advertising,
marketing and marketing communications. Now based in Colombia, he has previously worked around the world for Leo Burnett in a number
of roles including: President/Managing Director in Latin America and Japan, and as CEO of their EMEA operations. During this time his
clients have included Philip Morris, Procter & Gamble, Nestlé, Hennessey and Kellogg’s.
Francisco Cardenas
APRAIS Mexico
After 27 years rising through the ranks at Leo Burnett to become Chairman of the Mexican office, Francisco (Pancho) Cardenas now heads up
APRAIS in Mexico. He has also served as President of the Mexican Advertising Agency Association and Vice President of the National
Advertising Council for several years. In addition, he also founded the ad industry’s self regulation council, introduced the SILEC
(Iberioamerican Society for Freedom of Commercial Speech) and initiated the Masters program in Media at the Universidad Anáhuac de
México.
Mario Gonzalez
APRAIS Mexico
Mario Gonzalez works alongside Pancho in our Mexican office. He has over 25 years experience on the marketing side with both
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multinational and local Mexican companies. His experience spans across many categories and includes, PepsiCo Mexico and the US), Grupo
Elekta and Tequila, Wines & Spirits in General at Casa Cuervo (where he regained market leadership for the Cuervo brand).
Florence Garnier
APRAIS France
From 1989 to 2000, Florence Garnier developed her career in Marketing and Sales in the financial services area, firstly in a French retail bank
networkand then with Cofinoga.Moving to the automotive world in 2000, she joinedRenaultheadquarters inParis as CRM and Interactive
European manager then as Head of European Advertising (2002‐2006), where she has built an expertise in below the line and above the line
communication in an International Environment. In April 2007, she becomes a founding partner/shareholder of APRAIS FRANCE. Graduated
from ISG Business School, Florence is also a permanent teacher in communication in Reims Management School, a leading business school in
France.
Libby Child
APRAIS United Kingdom
Libby heads up APRAIS UK Ltd. Initially joining Ogilvy and Mather as a trainee, Libby has worked at Young & Rubicam and McCann Erickson in
local, regional and global management roles across blue chip accounts such as Nestlé, Bacardi, Unilever, Interbrew and Heinz. After a spell as
Managing Director of the Scottish integrated agency The Bridge, Libby joined FutureBrand, Interpublic's brand consulting and design business
as Chief Operating Officer and then Regional Director EMEA.
Michael Winkler
APRAIS Germany
Based in Hamburg, Michael heads up APRAIS Germany. He started his career in advertising with Ted Bates and Leo Burnett working with
clients such as P&G, Philip Morris and Mars and then switched to the client side, where he worked with Kraft Foods and Reckitt Benckiser. In
1999 he joined the Gillette Group where he held senior roles as European Media Director and European Business Unit Director. His most recent
position was Vice President for Carat International responsible for the worldwide Philips account
www.aprais.com
Örs Megyer
APRAIS Hungary
Based in Budapest, Örs is responsible for Hungary. His 30 years in the advertising industry started at Mahir, a local advertising firm where
he rose to become the Deputy General Director 18 years later. Following a stint at roAd, an outdoor company, he became founder, partner
and Managing Director of DDB in Hungary and under his management launched OMD and Rapp Collins in the country.
Richard Hunt
APRAIS Central and Eastern Europe
Richard has more than 28 years’ experience in the advertising industry and heads up the APRAIS operation in Eastern Europe based out of
Prague in the Czech Republic. He began his career in brand management with United Biscuits before moving to the agency side, becoming a
Board Account Director at BMP DDB and DDB’s Client Service Director in the Czech Republic.
Frank Schurink
APRAIS Netherlands / Benelux
Frank Schurink is managing partner in the Netherlands. He has more then 20 years of experience in developing Corporate Identity and
Images. Clients he has been working for are Microsoft, Ministry of Internal Affairs, Ministry of Economic Affairs and Unilever. In the last
years he has developed himself in transforming cultures in organizations. The combination of both expertises work perfectly for APRAIS.
www.aprais.com
Alan Bolon
APRAIS South Africa
Alan is the Managing Partner of APRAIS SA. With a career spanning over 3 decades in the Marketing / Advertising Industry (both in South
Africa and Canada), Alan has held senior Marketing positions in various large SA / International FMCG Companies. Over the latter stage of
his career, he switched to the Advertising fold, where the last 10 years were spent as Managing Director of JWT Johannesburg. He was also
a Board member of JWT SA and of Mindshare. During his most recent assignment, he worked on a host of ‘blue chip’ Companies such as
Kelloggs, Unilever, Ford, Nestle, Kimberly Clark, Reckitt Benkiser, Diamond Trading Co (previously de Beers), LG Electronics, Kraft and on a
host of ‘large locals’ in the banking, financial and insurance fields.
Chris Rowan‐Parry
APRAIS South Africa
What started out as a career in Finance changed after completing an MBA at the University of Cape Town in 1980. Joining the FMCG
industry, Chris spent almost 25 years with the multi‐national Cadbury Schweppes. During this time he held senior executive positions in
both Beverages and Confectionery, in addition to serving on the board of Cadbury Schweppes South Africa and the regional board for
Africa, India and Middle East. Chris well understands the challenges inherent in the relationships between marketing companies and their
partners; similarly the value that can be unlocked when these are optimized.
Mark Bibbings
APRAIS Middle East
Mark comes to APRAIS from a Middle Eastern advertising background. Starting in 1988, his agency experience has included Lintas, BBDO,
JWT, TBWA and DMB&B and clients have included Unilever, General Motors, Nestlé, Hilton, Tag Heuer, HSBC and Rothmans. He brings a
wealth of regional knowledge having conducted Marcomms activity in all Gulf Co‐operation Council states and beyond in the Levant.
ww.aprais.com
Megumi Horikoshi
APRAIS Japan
Megumi Horikoshi heads up our APRAIS operation in Japan. His career started with Lion Corporation where he was General Manager for 5
years. From here he moved to become Vice President of AC Nielsen prior to being promoted to President and in 1998 he joined News
Corporation as Executive Vice‐President. In his spare time he has been a member of the Executive Council of JRFU and IRB and represented
Japan in the Rugby World Cup.
Reg Moses
APRAIS Asia Pacific
Reg Moses is the President of our Asia Pacific operation. Prior to joining APRAIS his roles have included 10 yrs as Managing Director BAM
SSB (Dentsu subsidiary in Australia), Managing director of The Campaign Palace and most recently Managing Director of Publicis Mojo,
Sydney, where he was also an APRAIS client. Having worked with Nestlé, Kimberly‐Clark and Toyota he brings a wealth of experience to
APRAIS and is a well known and respected figure in the Australian advertising industry.
Sunil Gupta
APRAIS India, Pakistan & Sri Lanka
Sunil is responsible for India and Sri Lanka. He most recently held the positions of Exec Vice‐President HTA (JWT) Bombay, Vice President
JWT Calcutta, and Senior VP JWT New Delhi. Prior to this he was also the Chief Operating Officer of BBDO and still found time to complete
his MBA. During his career, Sunil has worked with some of the biggest global advertisers including PepsiCo, Unilever, Nestle, Kellogg's,
GlaxoSmithKline and Honda.
www.aprais.com
Richard Goodrich
APRAIS Australia
Richard Goodrich heads up Australia for APRAIS and is a partner in APRAIS Asia Pacific. He has over 30 years in Agency and Marketing
management working on a broad range of international and domestic clients in most major categories; FMCG, automotive, airlines and
financial services. Richard was a senior partner in a major Sydney agency for 15 years and after selling that business to Dentsu, Richard
joined APRAIS in 2000.
Malcolm Rankin
APRAIS Asia, Australia and New Zealand
Based in Sydney, Malcolm is the Chairman of both APRAIS Australia & New Zealand Pty and APRAIS Asia‐Pacific Pty. One of the original
partners in APRAIS he has used his extensive knowledge and experience of client/agency relationships to drive equitable solutions for
APRAIS clients such as Nestlé, HSBC and Sony. He is a former board member of Grey Australia and former partner in two domestic
Australian advertising agencies.
Peter Davis
APRAIS Australia and New Zealand
Peter Davis has been working in marketing and advertising for 25 years both within advertising agencies and also directly with clients such as
Coca Cola and P&G. He has an in depth understanding of the processes and systems involved in client / agency interaction and with his
background in research, analysis and strategic development he is ideally suited to interpret the APRAIS data and translate it to the working
environment of the clients he works with.
www.aprais.com
